Category: Organic SEO

As the owner of a business in the new technological era, your online presence is absolutely imperative to your success. Your visibility online can make or break your company at the end of the day, which is why keeping tabs on your website traffic and the value of your site is absolutely imperative. Moz Domain [...] KEEP READING

When it comes to organic traffic, SEO is the best investment a business can make. Good SEO practices ensure that not only are you at the forefront of consumers’ minds but also at the top of Google’s search engine results when they need your services. However, as with any other business goal or improvement, before [...] KEEP READING

Goo·Gul Al·Go·Rithm Up·Date Verb Definition: When Google changes the way it displays search results. See also: SEO freak-out. While some strategists feel paralyzed by the seemingly constant flood of changes that Google produces on a regular basis, they forget the simple fact that algorithm changes are for the user, not the marketer. In days past, [...] KEEP READING

Due to the fierce competition between websites today, search engine optimization is no longer enough to earn great visibility online. Website managers must be more creative than ever in their approach to gaining rankings on the World Wide Web, which means utilizing often forgotten resources and tools. One such tool is the sitemap. What Is [...] KEEP READING

The many features and optimizations available for Google Business Profile may seem overwhelming; however, taking advantage of features and empowering yourself to utilize the Google Business Profile platform can be greatly beneficial to your business, boosting your Local SEO rankings. But what if multiple individuals operate practices out of your business? This is a common [...] KEEP READING

Have you heard the buzz about Google’s latest algorithm that allegedly uses paraphrasing to select extractive summaries from relevant content? Evidently, the system will identify related content from trusted sources, such as Wikipedia, find the most important sentences, and create an original article from the content it finds in the form of “abstractive summaries.” According [...] KEEP READING

Google’s Pigeon Update Is a Game-Changer for Local Search. Here’s How You Can Get Back in the Game. Marketing your local business may now be a little more challenging. A recent Google algorithm update, dubbed Pigeon by many in the industry, had a significant effect on many small business websites. If you are trying to [...] KEEP READING

We tend to think about spring cleaning as being an activity left for our homes and maybe offices. But have you considered that spring cleaning also needs to be done to your digital presence and footprint? We’ll walk you through the four parts of cleaning up your online life. Clean Devices This is a cleaning [...] KEEP READING

  It’s 2018 and local SEO is more important than ever. Your customers are on-the-go and constantly seeking instant gratification to find exactly what they want, right when they want it. Shouldn’t they be able to find you? As a franchisor, you should definitely be thinking about SEO. If you’re not already, you should be [...] KEEP READING

Car dealerships have a unique situation when it comes to their websites. Since they are closely tied to a larger brand, some limitations are put on the way in which they can control and display products. In turn, their website content management system (CMS) is usually complicated to work with and customize. What is a [...] KEEP READING