Category: Organic SEO

The Internet is sometimes seen as a democratizing force. All you need is an Internet connection and a URL, and you can access almost any website or webpage without issue. Because of its equalizing nature, the Internet has also been a boon for small businesses. Before the rise of the web, small businesses looking to grow had [...] KEEP READING

Did you know that 93% of consumers use online searches to find local businesses in their area? And of these, more than a third were conducted daily – that’s a massive opportunity you can’t afford to miss out on.  More than likely, you already know that getting your business “found” online (by the right people [...] KEEP READING

  When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users’ overall local search experience.  Several years after the Google Pigeon algorithm update, plenty of [...] KEEP READING

Google has recently released the “Helpful Content Update,” which could be as impactful as the Panda update in 2011. This update could be a complete game-changer for content marketing and search engine optimization (SEO). This update has sent businesses scrambling to ensure their content meets these new guidelines and best practices. The new sitewide ranking [...] KEEP READING

SEO stands for Search Engine Optimization, and it refers to the practice of improving the visibility of websites or web pages in search engines such as Google, Bing, Yahoo, and others. This helps increase traffic from organic searches. Numerous tools out there claim to be the best SEO tool. Some are free, some are paid, [...] KEEP READING

Call tracking will be your new best friend when it comes to genuinely measuring the success of your marketing efforts. It is not what some people think of as an app you put on your child’s phone to track their calls, but it is instead a different type of technology that we use to help [...] KEEP READING

Google Analytics 4 (GA4) is a next-generation web analytics tool that helps you understand what users are doing on your website. You can see trends in user behavior, including how many visitors come to your site, how long they stay there, and how often they return. You can also see how they interact with different [...] KEEP READING

Over the past week, Google’s Keyword Planner tool has been restricting users from getting keyword data on terms related to marijuana, including medical marijuana, MMJ, dispensary, cannabis, and weed. At our agency, we do a lot of marketing for medical marijuana companies, so it’s kinda a pain. There’s no benefit for Google to provide SEOs [...] KEEP READING

If you’ve spent time browsing the web lately, you’ve likely noticed that many websites have a URL beginning with “HTTPS” – where they used to say “HTTP.” And odds are, you haven’t given much thought to the HTTP vs. HTTPS meaning. But if you’re a business owner with your website, now’s the time to learn [...] KEEP READING

Essential Components of a Search Engine-Friendly Franchise Location Page Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing strategy [...] KEEP READING